Shop Talk: The Psychology and Sociology of Sales

Join Tiffany George of Christian Brothers Inc., Laura Hansen of New Tradition Homes and members of the National Sales and Marketing Council, for a live discussion on The Psychology and Sociology of Sales and how it can elevate your home sales strategy. This conversation will provide valuable insights into how personality, motivation and social behavior influence buyers in today’s competitive real estate market. Learn how understanding the “why” behind the buy can give you a powerful edge in your sales approach. Don’t miss this insightful session on April 24 at 2:00 p.m. ET. NOTE: This Shop Talk will be recorded for use on NAHB.org. By registering for this discussion, you agree to participate.