Shop Talk: Tackling Apprehension of the "New" 55+ Buyer

With today’s interest rate and housing inflation, how does buyer apprehension affect how we market to the "new" 55+ demographic? During this Shop Talk, we’ll explore key obstacles specific to this buyer cohort and learn how builders are working to educate prospects and keep them moving forward in the purchase process. Register now to attend on Tuesday, July 11 at 1 p.m. ET.