How to Craft a Winning Digital Marketing Strategy

A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered.

This 3-hour class will be held from 1-4 ET

Contact elearninghelp@nahb.org with any questions.
 

This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.

Due to the live, interactive nature of this course, no recordings will be available.

What to expect from this course:

• Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation
• Identify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation.
• Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads.
• Gain expertise in various marketing tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today’s consumers
• Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign
• Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course

NAHB Credit: 3 continuing education credits

Important Registration Details:

This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, Create Your Login now.

If you are having issues with your login, please contact our help desk.

To get access to membership pricing as a peer member under an employer’s membership, please reach out to our help desk at nahbsupport@nahb.org or 202-266-8313.

You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.

Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).

Contact elearningHelp@nahb.org with any questions.