HBAGK Members' Education Series

Home Builders Association of Greater Knoxville has a new member-based education series that will feature expert panels comprised of HBAGK members. The fifth workshop is scheduled for 11:30 AM on September 5 and the topic is Business Marketing & Networking. 

The series will continue on the first Wednesday of each month during lunchtime to accommodate most members’ schedules. There is no fee to attend and lunch will be provided thanks to our series sponsors, Noble Knights Construction Services, Inc.! The last topic of our series will cover Insurance, Builders Risk & Workers Compensation.

Shawn Van Dyke
Shawn Van Dyke is a construction industry business coach, mentor, and speaker. His mission is to change the way the world views the trades. Shawn provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth. His twenty years of experience owning and operating businesses in the construction industry have equipped him to develop the coaching programs and training systems he teaches his clients.

Shawn is a Fine Homebuilding Brand Ambassador and contributor to The Journal of Light Construction, as well as, a featured keynote speaker and presenter at industry trade shows and national events. Shawn is also the Author of two books: The Paperwork Punch List: 28 Days to Streamline Your Construction Business and Profit First for Contractors: Transform Your Construction Business from a Cash­-Eating Monster to a Money­-Making Machine (Fall 2018). Before Shawn became a business coach, he owned REDBUD Construction Services and was the COO of Finish Point Trim and Millwork.

Shawn has two degrees: BS Civil Engineering & MS Structural Engineering.

Rick Laney

Rick Laney is a nationally recognized marketing expert and communications pro who consistently increases market share and profitability for his clients.

A pioneer in the practice of integrated marketing, Laney taught companies throughout the United States how to demolish the silos separating marketing, sales, communications, advertising, public relations and customer service in the 1990s and early 2000s. But the world has changed — and today integration isn’t enough. Now he helps companies succeed by taking integration to an entirely new level with holistic and interconnected marketing, where all customer contact is carefully and strategically orchestrated to create an amazing customer experience and build a lasting relationship.

With nearly two decades of senior-level marketing management experience, he has successfully launched new companies and products, more than doubled market share and revenue for existing companies, managed dynamic national campaigns through major mergers and acquisitions, and engineered marketing and investor relations strategies for successful initial public offerings (IPOs) on NASDAQ.

Laney served as director and vice president of two Chicago-based holding companies and a national “Top 100″ public relations firm. He has managed all aspects of marketing and marketing communications for privately held and publicly traded companies ranging in size from $80 million to $550 million in annual sales.

Rick Laney is a sought-after source for the local and national media on all subjects relating to marketing in today’s rapidly changing world. He appears regularly on television, radio and in major print publications as an expert source for marketing-related news coverage.