Education Series: Marketing & Branding Your Business

Please join the HBAGK on Wednesday, April 3rd for our member-led Education Series. Each session will focus on a different topic to help you keep up with the latest business trends and help you grow your business. This month's topic is Marketing & Branding Your Business. Lunch will be available at 11:30 and is sponsored by WorkTrux. Space is limited, so please RSVP to reserve your spot and a chance to win a giftcard from our speakers!

Outline:

What is Marketing to You?
Brand Voice
Goal Setting & Analytics
Finding Your Mix of Media
- Social Media
- Traditional Media
- Touchpoints
In-house Marketing vs. Outsourcing
Leveraging Your Network
Trends

Allison Kelly, Earthadelic

Allison Kelly is a Marketing Director from Knoxville, TN, with a degree from the University of Tennessee and over a decade of experience in global marketing and design. She leads marketing for Earthadelic, a high-end, full-service construction and pool building company, along with its sister company, Made Easy Concrete, which is a new concrete supplier in Knoxville using high-tech volumetric mixers. Through her roles at both companies, Allison executed a Strategic Partner initiative to gain awareness and drive business through participation in various committees and organizations such as the Home Builders Association, Associated General Contractors, and Tennessee Concrete Association. Additionally, Allison is dedicated to making a positive impact in her community, serving on the Board of Directors for the Women's Fund of East Tennessee and leading initiatives for Trees Knoxville and Keep Knoxville Beautiful. Her passion for empowering women and promoting sustainability is evident in all her endeavors.

Facebook: https://www.facebook.com/earthadelic1
Instagram: https://www.instagram.com/earthadelic/

Kathy Hartman, Knox News/LocaliQ

Transplant to Knoxville, moving here 18 years ago partially due to the influence of a close friend/family who had a son on the UT football team. We had the fortunate experience to watch the Vols play in the 1999 and 2000 Fiesta Bowls and already developed a fondness for the school and the people. After our first visit to the area and Gatlinburg, we were sold! My oldest daughter went to UTC and my youngest is currently a sophomore at UT.

20 years of experience in the sales and marketing, specializing in multiple products including all digital platforms, local and national print including USA Today and Knoxville News Sentinel, targeted mail/preprints and an award winning promotions brand. Nominated for several industry awards and Tennessee Press Association winner for creative concepts. American Marketing Association board member for the 2024-2025 year. Studied at University of Utah and worked 12+ years in the hotel and hospitality industry including Marriott and Fairmont hotels before becoming a stay at home mom for a few brief but very enjoyable years.

Website: https://localiq.com/gannett-media-solutions/

LinkedIn: https://www.linkedin.com/in/kathy-hartman-99392648/

Instagram: https://www.instagram.com/localiq/

Facebook: https://www.facebook.com/LocaliQ

X: https://twitter.com/LocaliQ