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BEGIN:VEVENT
DTSTART:20210309T180000Z
DTEND:20210309T200000Z
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SUMMARY:NAHB Webinar: Social Media Marketing for Your Business
DESCRIPTION:This course is designed to help companies think strategically about social media and how it fits into the "big picture." A well-designed marketing program must start with a strong foundation comprised of the company website\, brand and content. After the foundation is in place\, tactics like social media can be incorporated to drive traffic to the website.\n\nThe world has changed\; it is no longer enough to just be online. Millennials have changed the game for all generations. The sales process is about the user experience\, so make it fun!\n\nMost companies have a website\, Facebook and Twitter pages and various other social media accounts. Often what they are missing is the strategy to make them work together and produce results that meet goals. This course will help participants to craft a marketing plan that includes social media as a key component.\n\nParticipants in this course will be able to:\n\n\n	Identify the fundamentals of a sound marketing foundation\n	Recognize how social media relates to the company's marketing foundation\n	Use content calendars to effectively plan and maintain a strategic program\n	Identify and engage the right audience\n	Discover how to start conversations today for sales tomorrow\n\n\nAfter you have participated in all three live sessions (March 9\, 16\, & 23)\, you must take a timed\, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass\, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation\, you can print out your certificate of completion.\n\n\n\nRegistration is open until 3 p.m. ET (12 p.m. PT) on Monday\, March 8. Cancellations will also be accepted until 3 p.m.  ET (12 p.m. PT) on Monday\, March 8. After that date\, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to Deborah Krat at: dkrat@nahb.org.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">This course is designed to help companies think strategically about social media and how it fits into the &ldquo\;big picture.&rdquo\; A well-designed marketing program must start with a strong foundation comprised of the company website\, brand and content. After the foundation is in place\, tactics like social media can be incorporated to drive traffic to the website.</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">The world has changed\; it is no longer enough to just be online. Millennials have changed the game for all generations. The sales process is about the user experience\, so make it fun!</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">Most companies have a website\, Facebook and Twitter pages and various other social media accounts. Often what they are missing is the strategy to make them work together and produce results that meet goals. This course will help participants to craft a marketing plan that includes social media as a key component.</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; line-height: 1.6\; font-size: 14px\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\;">Participants in this course will be able to:</p>\n\n<ul style="box-sizing: inherit\; padding-right: 0px\; padding-left: 0px\; margin: 1em 0px 10px 2em\; list-style-position: initial\; list-style-image: initial\; color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Identify the fundamentals of a sound marketing foundation</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Recognize how social media relates to the company&rsquo\;s marketing foundation</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Use content calendars to effectively plan and maintain a strategic program</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px\;">Identify and engage the right audience</li>\n	<li style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px 2em\;">Discover how to start conversations today for sales tomorrow</li>\n</ul>\n\n<div style="box-sizing: inherit\; line-height: 20px\; margin: 0.8em 0px 2em\;"><span style="color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; background-color: rgb(247\, 248\, 248)\;">After you have&nbsp\;participated in&nbsp\;all&nbsp\;three live sessions (March 9\, 16\, &amp\; 23)\, you must take a timed\, one-hour skills check&nbsp\;and&nbsp\;earn a score of 70% or higher to receive course credit. If you do not pass\, you have one opportunity to retake it. Once you have passed the&nbsp\;skills check&nbsp\;and&nbsp\;completed the course evaluation\, you can print out your certificate of completion.<br />\n<br />\nRegistration is open until 3 p.m. ET (12 p.m. PT) on Monday\, March 8. Cancellations will also be accepted until 3 p.m. &nbsp\;ET (12 p.m. PT) on Monday\, March 8. After that date\, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to Deborah Krat at:&nbsp\;</span><a data-feathr-click-track="true" href="mailto:tmolina@nahb.org" rel="nofollow noopener noreferrer" style="color: rgb(0\, 32\, 91)\; box-sizing: inherit\; text-decoration-line: none\; font-weight: bold\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; background-color: rgb(247\, 248\, 248)\;">dkrat@nahb.org</a><span style="color: rgb(67\, 63\, 63)\; font-family: Roboto\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; background-color: rgb(247\, 248\, 248)\;">.&nbsp\;&nbsp\;</span></div>\n
LOCATION:March 9\, 16 & 23\, 2021
UID:e.9402.1493
SEQUENCE:3
DTSTAMP:20260409T115417Z
URL:http://hbaknoxvilletn.memberzone.com/events/details/nahb-webinar-social-media-marketing-for-your-business-1493
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