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BEGIN:VEVENT
DTSTART:20231130T180000Z
DTEND:20231130T210000Z
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SUMMARY:NAHB: How to Craft a Winning Digital Marketing Strategy
DESCRIPTION:A strong marketing foundation is the basis of a successful marketing program\, much like a well-built foundation ensures a home stands the test of time. Designed for home builders\, this course focuses on building a strong marketing foundation -- your website\, branding and content   and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations\, social media\, video\, design\, email marketing\, photography and graphic design capture and engage today's consumers. Additional advice on crafting an effective marketing budget is also covered.\n\n \n\nPlease contact ElearningHelp@nahb.org with any questions.\n\n\n\n\n\nDescription\n\n\n\n\n\nThis live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.\n\nDue to the live\, interactive nature of this course\, no recordings will be available.\n\nAfter completing this course\, participants will be able to:\n\n\n	Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation.\n	Identify the core components of a marketing foundation in the context of home building\, including website development\, branding\, and content creation.\n	Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads. Gain expertise in various marketing tools and techniques\, such as public relations\, social media\, video production\, design\, email marketing\, photography\, and graphic design\, and understand how they can be used to capture and engage today's consumers.\n	Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign.\n	Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry\, gaining insights into practical applications of the concepts covered in the course.\n\n\nThis course qualifies for 3 continuing education hours with NAHB\n\nImportant Registration Details:\n\nThis course is non-transferable. Do not use another individual's login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org\, create your login now. If you are having issues with your login\, please contact our help desk at nahbsupport@nahb.org or 202.266.8313\n\nYou will have access to course materials\, including the course test\, for 30 days after the conclusion of the live sessions.\n\nCancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class\, $50 for a 6-hour class).\n\nPlease contact ElearningHelp@nahb.org with any questions.
X-ALT-DESC;FMTTYPE=text/html:<div apple="" background-attachment:="" background-clip:="" background-image:="" background-origin:="" background-position:="" background-repeat:="" background-size:="" class="row product-description" color="" color:="" segoe="" style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, " ui="" vertical-align:="" width:="">\n<div class="product-description-text" style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">\n<div class="description" style="box-sizing: inherit\; margin: 25px 0px 0px\; padding: 25px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; background: rgb(241\, 245\, 244)\;">\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">A strong marketing foundation is the basis of a successful marketing program\, much like a well-built foundation ensures a home stands the test of time. Designed for home builders\, this course focuses on building a strong marketing foundation -- your website\, branding and content &ndash\; and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations\, social media\, video\, design\, email marketing\, photography and graphic design capture and engage today&rsquo\;s consumers. Additional advice on crafting an effective marketing budget is also covered.</p>\n\n<p style="font-family: inherit\; font-size: 18px\; font-style: inherit\; font-weight: inherit\; box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\;">&nbsp\;</p>\n\n<p style="font-family: inherit\; font-size: 18px\; font-style: inherit\; font-weight: inherit\; box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\;">Please contact&nbsp\;<a data-feathr-click-track="true" data-feathr-link-aids="[" href="mailto:ElearningHelp@nahb.org" style="color: rgb(51\, 122\, 183)\; box-sizing: inherit\; background: transparent\; text-decoration-line: none\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\;">ElearningHelp@nahb.org</a>&nbsp\;with any questions.</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><a class="product-tab-button product-tab-1" data-feathr-click-track="true" data-feathr-link-aids="[" style="box-sizing: inherit\; background: transparent\; color: rgb(0\, 0\, 0)\; margin: 0px\; padding: 0px\; border-width: 0px 0px 4px\; border-top-style: initial\; border-right-style: initial\; border-bottom-style: solid\; border-left-style: initial\; border-top-color: initial\; border-right-color: initial\; border-bottom-color: rgb(0\, 138\, 223)\; border-left-color: initial\; border-image: initial\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\; cursor: pointer\; display: inline-block\; left: 0px\;"><br />\n<br />\nDescription</a></p>\n</div>\n</div>\n</div>\n\n<div apple="" class="product-tab product-tab-description" color="" color:="" id="product-tab-description" segoe="" style="box-sizing: inherit\; margin: 0px\; padding: 0px 20px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, " ui="" vertical-align:="">\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.</p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Due to the live\, interactive nature of this course\, no recordings will be available.</p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">After completing this course\, participants will be able to:</p>\n\n<ul style="box-sizing: inherit\; margin: 0px 0px 0px 40px\; padding-right: 0px\; padding-left: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; list-style-position: initial\; list-style-image: initial\;">\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation.</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Identify the core components of a marketing foundation in the context of home building\, including website development\, branding\, and content creation.</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads. Gain expertise in various marketing tools and techniques\, such as public relations\, social media\, video production\, design\, email marketing\, photography\, and graphic design\, and understand how they can be used to capture and engage today&rsquo\;s consumers.</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign.</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry\, gaining insights into practical applications of the concepts covered in the course.</li>\n</ul>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">This course qualifies for 3 continuing education hours with NAHB</p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Important Registration Details:</strong></p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">This course is non-transferable. Do not use another individual&rsquo\;s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org\, create your login now. If you are having issues with your login\, please contact our help desk at&nbsp\;<a data-feathr-click-track="true" data-feathr-link-aids="[" href="mailto:nahbsupport@nahb.org" style="box-sizing: inherit\; background: transparent\; color: rgb(51\, 122\, 183)\; text-decoration-line: none\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\;">nahbsupport@nahb.org</a>&nbsp\;or 202.266.8313</p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">You will have access to course materials\, including the course test\, for 30 days after the conclusion of the live sessions.</p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class\, $50 for a 6-hour class).</p>\n\n<p style="box-sizing: inherit\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Please contact&nbsp\;<a data-feathr-click-track="true" data-feathr-link-aids="[" href="mailto:ElearningHelp@nahb.org" style="box-sizing: inherit\; background: transparent\; color: rgb(51\, 122\, 183)\; text-decoration-line: none\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\;">ElearningHelp@nahb.org</a>&nbsp\;with any questions.</p>\n</div>\n
LOCATION:
UID:e.9402.1991
SEQUENCE:3
DTSTAMP:20260406T101942Z
URL:http://hbaknoxvilletn.memberzone.com/events/details/nahb-how-to-craft-a-winning-digital-marketing-strategy-1991
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