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BEGIN:VEVENT
DTSTART:20220426T180000Z
DTEND:20220426T190000Z
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SUMMARY:NAHB Education: Performance-Based Marketing in an ROI-Driven World
DESCRIPTION:Marketers\, now more than ever\, are facing increasing pressure from their bosses\, the c-suite\, and Wall Street to demonstrate and deliver ROI for every initiative -- and the residential construction industry is no exception. To thrive in such an environment\, you need three key things: digital infrastructure\, marketing processes (e.g. lead generation strategies + processes) and compelling creative. In this webinar\, learn how to digitally transform your marketing ecosystem\, establish a lead generation mindset within your marketing team\, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.\n\n \n\nWhat You'll Learn:\n\n\n	Learn how the marketing world has shifted over the past 18 months.\n	Explore the approach leading digital marketers are taking to combat this change.\n	Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.\n\n\n \n\nSpeakers:\n\n\n	Tim Van Curen   National Director\, Homebuilder Sales\, The Sherwin Williams Company\n	Jeremy A. Heilpern   CEO\, Ammunition\n\n\n \n\nCE Credit: NAHB - 1.0 CE hour\n\n \n\nCan't attend but don't want to miss out? Replays will be available to all registrants throughout 2022. If you have any questions\, please contact nahblearning@nahb.org.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><span style="font-size:14px\;">Marketers\, now more than ever\, are facing increasing pressure from their bosses\, the c-suite\, and Wall Street to demonstrate and deliver ROI for every initiative -- and the residential construction industry is no exception. To thrive in such an environment\, you need three key things: digital infrastructure\, marketing processes (e.g. lead generation strategies + processes) and compelling creative. In this webinar\, learn how to digitally transform your marketing ecosystem\, establish a lead generation mindset within your marketing team\, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.</span><br style="box-sizing: inherit\;" />\n&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><span style="font-size:14px\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">What You&rsquo\;ll Learn:</strong></span></p>\n\n<ul style="box-sizing: inherit\; margin: 0px 0px 0px 15px\; padding-right: 0px\; padding-left: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; list-style-position: initial\; list-style-image: initial\; color: rgb(0\, 0\, 0)\;">\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><span style="font-size:14px\;">Learn how the marketing world has shifted over the past 18 months.</span></li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><span style="font-size:14px\;">Explore the approach leading digital marketers are taking to combat this change.</span></li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><span style="font-size:14px\;">Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.</span></li>\n</ul>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><span style="font-size:14px\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Speakers:</strong></span></p>\n\n<ul style="box-sizing: inherit\; margin: 0px 0px 0px 15px\; padding-right: 0px\; padding-left: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; list-style-position: initial\; list-style-image: initial\; color: rgb(0\, 0\, 0)\;">\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><span style="font-size:14px\;">Tim Van Curen &ndash\; National Director\, Homebuilder Sales\, The Sherwin Williams Company</span></li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;"><span style="font-size:14px\;">Jeremy A. Heilpern &ndash\; CEO\, Ammunition</span></li>\n</ul>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><span style="font-size:14px\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">CE Credit:</strong>&nbsp\;NAHB - 1.0 CE hour</span></p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><span style="font-size:14px\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Can&rsquo\;t attend but don&rsquo\;t want to miss out?</strong>&nbsp\;Replays will be available to all registrants throughout 2022. If you have any questions\, please contact&nbsp\;<a data-feathr-click-track="true" href="mailto:nahblearning@nahb.org" style="box-sizing: inherit\; background: transparent\; color: rgb(51\, 122\, 183)\; text-decoration-line: none\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\;">nahblearning@nahb.org</a>.</span></p>\n
LOCATION:Online
UID:e.9402.1726
SEQUENCE:3
DTSTAMP:20260407T195515Z
URL:http://hbaknoxvilletn.memberzone.com/events/details/nahb-education-performance-based-marketing-in-an-roi-driven-world-1726
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