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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20221018T170000Z
DTEND:20221018T190000Z
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SUMMARY:NAHB Education: Marketing & Sales for Building Professionals (Oct 18\, 25 & Nov. 1)
DESCRIPTION:Today's customers are demanding\, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers\, clients and referral partners.\n\n \n\nThe days of "build it or remodel it and they will buy" are a thing of the past. Today's customers are demanding\, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers\, clients and referral partners.\n\n \n\nParticipants in this course will be able to:\n\n \n\n\n	Identify social media and emerging technology to enhance marketing\n	Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising\, promotions and public relations\n	Identify a variety of methods to generate and qualify sales leads\n	Describe positive strategies to close the sale\n	Describe follow-through techniques that lead to great referrals\n\n\n \n\nInstructor: Dianne D. Beaton\, CGA\, CAPS\, Owner and Visionary Diva\, 2DiFore Marketing Solutions\n\n \n\nCourse Length: 6 hours\n\n \n\nNAHB Continuing Education: 6 hours toward CAPS\, CGA\, CGB\, CGR\, GMB\, GMR\, CGP\, CSP\, Master CGP and Master CSP\n\n \n\nElective for NAHB Designations: CGB\, CGR\n\n \n\nThis course is non-transferrable. Do not use another individual's login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member\, please use a PIN tied to your legal name. NAHB PINs are tied to a person\, not a company. If you are not registered on nahb.org\, Create Your Login now.\n\n \n\nAfter you have participated in all three live sessions\, you must take a timed\, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass\, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation\, you can print out your certificate of completion. You will have access to the test for 60 days after the completion of the live sessions.\n\n \n\nCancellation and Refund Policy: Cancellations will also be accepted until 24 hours before the class is scheduled to begin. After that date\, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to ElearningHelp@nahb.org.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">Today&rsquo\;s customers are demanding\, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers\, clients and referral partners.</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">The days of &ldquo\;build it or remodel it and they will buy&rdquo\; are a thing of the past. Today&rsquo\;s customers are demanding\, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers\, clients and referral partners.</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">Participants in this course will be able to:</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<ul style="box-sizing: inherit\; margin: 0px 0px 0px 15px\; padding-right: 0px\; padding-left: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; list-style-position: initial\; list-style-image: initial\; color: rgb(0\, 0\, 0)\;">\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Identify social media and emerging technology to enhance marketing</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising\, promotions and public relations</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Identify a variety of methods to generate and qualify sales leads</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Describe positive strategies to close the sale</li>\n	<li style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Describe follow-through techniques that lead to great referrals</li>\n</ul>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Instructor</strong>: Dianne D. Beaton\, CGA\, CAPS\, Owner and Visionary Diva\, 2DiFore Marketing Solutions</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Course Length</strong>: 6 hours</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">NAHB Continuing Education</strong>: 6 hours toward CAPS\, CGA\, CGB\, CGR\, GMB\, GMR\, CGP\, CSP\, Master CGP and Master CSP</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Elective for NAHB Designations</strong>: CGB\, CGR</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">This course is non-transferrable. Do not use another individual&rsquo\;s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are registering as a member\, please use a PIN tied to your legal name. NAHB PINs are tied to a person\, not a company. If you are not registered on nahb.org\,&nbsp\;<a data-feathr-click-track="true" href="http://www.nahb.org/register" style="box-sizing: inherit\; background: transparent\; color: rgb(51\, 122\, 183)\; text-decoration-line: none\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\;">Create Your Login</a>&nbsp\;now.</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">After you have participated in all three live sessions\, you must take a timed\, one-hour skills check and earn a score of 70% or higher to receive course credit. If you do not pass\, you have one opportunity to retake it. Once you have passed the skills check and completed the course evaluation\, you can print out your certificate of completion. You will have access to the test for 60 days after the completion of the live sessions.</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;">&nbsp\;</p>\n\n<p style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 18px\; font-family: Roboto\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, Helvetica\, Arial\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\;"><strong style="box-sizing: inherit\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\;">Cancellation and Refund Policy</strong>: Cancellations will also be accepted until 24 hours before the class is scheduled to begin. After that date\, a $50 cancellation fee will be charged per cancellation. Cancellation requests must be submitted via email to&nbsp\;<a data-feathr-click-track="true" href="mailto:ElearningHelp@nahb.org" style="box-sizing: inherit\; background: transparent\; color: rgb(51\, 122\, 183)\; text-decoration-line: none\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-weight: inherit\; font-style: inherit\; font-family: inherit\; vertical-align: baseline\; transition: all 0.3s ease 0s\;">ElearningHelp@nahb.org</a>.</p>\n
LOCATION:
UID:e.9402.1769
SEQUENCE:3
DTSTAMP:20260407T110122Z
URL:http://hbaknoxvilletn.memberzone.com/events/details/nahb-education-marketing-sales-for-building-professionals-oct-18-25-nov-1-1769
END:VEVENT

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