BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20190403T153000Z DTEND:20190403T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:HBAGK Members' Education Series DESCRIPTION:Home Builders Association of Greater Knoxville resumes our member-based education series that will feature 3-person expert panels comprised of HBAGK members. The next workshop of 2019 is scheduled for 11:30 AM on April 3 at the HBAGK office and the topic is: Marketing: Digital & Social. \n\n\n\nThe series will continue on the first Wednesday of each month during lunchtime to accommodate most members' schedules. Future topics will cover Business Law\, Aging in Place\, Energy Efficiency\, Clients from Hell\, Sustainability and Green Building\, and Appraisals. \n\n\n\nShawn Van Dyke\n\nDegree\, Professional Designations: BS Civil Engineering\, MS Structural Engineering\n\n\n\nShawn Van Dyke is a construction industry business coach\, mentor\, and speaker. His mission is to change the way the world views the trades. Shawn provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth. His twenty years of experience owning and operating businesses in the construction industry have equipped him to develop the coaching programs and training systems he teaches his clients.\n\n\n\nShawn is a Fine Homebuilding Brand Ambassador and contributor to The Journal of Light Construction\, as well as\, a featured keynote speaker and presenter at industry trade shows and national events. Shawn is also the Author of two books: The Paperwork Punch List: 28 Days to Streamline Your Construction Business and Profit First for Contractors: Transform Your Construction Business from a Cash Eating Monster to a Money Making Machine (Fall 2018). Before Shawn became a business coach\, he owned REDBUD Construction Services and was the COO of Finish Point Trim and Millwork.\n\n\n\nShawn is the author of a new book "Profit First for Contractors: How to Turn Your Construction Business from a Cash-Eating Monster into a Money-Making Machine". Here's a quick write up:\n\n\n\nGenerally Accepted Accounting Principles (GAAP) makes logical sense. However\, it does not make "human sense." For construction businesses\, this translates to more sales driving the top line revenue. When all of your efforts are on the top of the P&L\, you do not control what drips down to the bottom line. In this session\, construction business owners will learn how to build profit into every job\, set the profits aside through a custom cash management strategy\, and change the way you perform business to cause the rest of the money to work. This system can be used to guarantee profits\, make accurate tax payments\, eliminate debt\, and streamline your construction business.\n\n\n\nRick Laney\n\nRick Laney is a nationally recognized marketing expert and communications pro who consistently increases market share and profitability for his clients.\n\n\n\nA pioneer in the practice of integrated marketing\, Laney taught companies throughout the United States how to demolish the silos separating marketing\, sales\, communications\, advertising\, public relations and customer service in the 1990s and early 2000s. But the world has changed and today integration isn't enough. Now he helps companies succeed by taking integration to an entirely new level with holistic and interconnected marketing\, where all customer contact is carefully and strategically orchestrated to create an amazing customer experience and build a lasting relationship.\n\n\n\nWith nearly two decades of senior-level marketing management experience\, he has successfully launched new companies and products\, more than doubled market share and revenue for existing companies\, managed dynamic national campaigns through major mergers and acquisitions\, and engineered marketing and investor relations strategies for successful initial public offerings (IPOs) on NASDAQ.\n\n\n\nLaney served as director and vice president of two Chicago-based holding companies and a national "Top 100 public relations firm. He has managed all aspects of marketing and marketing communications for privately held and publicly traded companies ranging in size from $80 million to $550 million in annual sales.\n\n\n\nRick Laney is a sought-after source for the local and national media on all subjects relating to marketing in today's rapidly changing world. He appears regularly on television\, radio and in major print publications as an expert source for marketing-related news coverage.\n\n\n\n \n\nRSVP with names of ALL guests to help us plan thanks!\n\n \n*Series sponsorships available - HBAGK members may pay a sponsorship fee to cover lunch based on the number of estimated participants or they may cater/prepare lunch in person pending pre-approval. Class attendance in 2018 ranged from 20 30 guests. Sponsors will be allowed to speak for 5 minutes and provide handouts\, etc. Company logos can be included on invitation emails and event webpage if received in time. X-ALT-DESC;FMTTYPE=text/html:Home Builders Association of Greater Knoxville resumes our member-based education series that will feature 3-person expert panels comprised of HBAGK members. The next workshop of 2019 is scheduled for 11:30 AM on April 3 at the HBAGK office and the topic is: \;Marketing: Digital &\; Social. \; \;
\n
\nThe series will continue on the first Wednesday of each month during lunchtime to accommodate most members&rsquo\; schedules. \;Future topics will cover Business Law\, Aging in Place\, Energy Efficiency\, Clients from Hell\, Sustainability and Green Building\, and Appraisals. \;
\n
\nShawn Van Dyke
\nDegree\, Professional Designations: BS Civil Engineering\, MS Structural Engineering
\n
\nShawn Van Dyke is a construction industry business coach\, mentor\, and speaker. His mission is to change the way the world views the trades. Shawn provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth. His twenty years of experience owning and operating businesses in the construction industry have equipped him to develop the coaching programs and training systems he teaches his clients.
\n
\nShawn is a Fine Homebuilding Brand Ambassador and contributor to The Journal of Light Construction\, as well as\, a featured keynote speaker and presenter at industry trade shows and national events. Shawn is also the Author of two books: The Paperwork Punch List: 28 Days to Streamline Your Construction Business and Profit First for Contractors: Transform Your Construction Business from a Cash­\;Eating Monster to a Money­\;Making Machine (Fall 2018). Before Shawn became a business coach\, he owned REDBUD Construction Services and was the COO of Finish Point Trim and Millwork.
\n
\nShawn is the author of a \;new book "\;Profit First for Contractors: How to Turn Your Construction Business from a Cash-Eating Monster into a Money-Making Machine"\;. \;Here'\;s a quick write up:
\n
\nGenerally Accepted Accounting Principles (GAAP) makes logical sense. However\, it does not make &ldquo\;human sense.&rdquo\; For construction businesses\, this translates to more sales driving the top line revenue. \; When all of your efforts are on the top of the P&\;L\, you do not control what drips down to the bottom line. \; In this session\, construction business owners will learn how to build profit into every job\, set the profits aside through a custom cash management strategy\, and change the way you perform business to cause the rest of the money to work. \; This system can be used to guarantee profits\, make accurate tax payments\, eliminate debt\, and streamline your construction business.
\n
\nRick Laney
\nRick Laney is a nationally recognized marketing expert and communications pro who consistently increases market share and profitability for his clients.
\n
\nA pioneer in the practice of integrated marketing\, Laney taught companies throughout the United States how to demolish the silos separating marketing\, sales\, communications\, advertising\, public relations and customer service in the 1990s and early 2000s. But the world has changed &mdash\; and today integration isn&rsquo\;t enough. Now he helps companies succeed by taking integration to an entirely new level with holistic and interconnected marketing\, where all customer contact is carefully and strategically orchestrated to create an amazing customer experience and build a lasting relationship.
\n
\nWith nearly two decades of senior-level marketing management experience\, he has successfully launched new companies and \;products\, more than doubled market share and revenue for existing companies\, managed dynamic national campaigns through major mergers and acquisitions\, and engineered marketing and investor relations strategies for successful initial public offerings (IPOs) on NASDAQ.
\n
\nLaney served as director and vice president of two Chicago-based holding companies and a national &ldquo\;Top 100&Prime\; public relations firm. He has managed all aspects of marketing and marketing communications for privately held and publicly traded companies ranging in size from $80 million to $550 million in annual sales.
\n
\nRick Laney is a sought-after source for the local and national media on all subjects relating to marketing in today&rsquo\;s rapidly changing world. He appears regularly on television\, radio and in major print publications as an expert source for marketing-related news coverage.
\n
\n \;
\nRSVP with names of ALL guests to help us plan &ndash\; thanks!
\n \;\n
*Series sponsorships available - HBAGK members \;may pay a sponsorship fee to cover lunch based on the number of estimated participants or they may cater/prepare lunch in person pending pre-approval. Class attendance in 2018 ranged from 20 &ndash\; 30 guests. Sponsors will be allowed to speak for 5 minutes and provide handouts\, etc. Company logos can be included on invitation emails and event webpage if received in time.
\n LOCATION:HBAGK Office 221 Clark St. NW Knoxville\, TN 37921 UID:e.9402.1131 SEQUENCE:3 DTSTAMP:20260413T110437Z URL:http://hbaknoxvilletn.memberzone.com/events/details/hbagk-members-education-series-1131 END:VEVENT END:VCALENDAR